Throughout the 4 years of study at the University of British Columbia, Daffa discovered that his most valuable lessons do not only come from lecture halls but also from the experiences, projects, and challenges he pursued beyond the classroom. As Daffa was drawn back to memories of organizing a varsity competition years ago, he realized it was more than nostalgia. Supported by a background in Cognitive Systems and hands-on experience in the sports industry, he is now ready to return to the scene—this time to build something far greater.

Building on that vision, Daffa reunited with three long-time collaborators who once co-organized varsity competitions alongside him. Through their respective academic and professional journeys, Rayya brings extensive experience in entrepreneurship and product design, while Rafi contributes deep expertise in logistics and operations, XXX brings —forming a founding team with shared roots and complementary strengths.

Reflecting on their experiences as students, the team recognized a lack of structured, integrated, and sustainable development pathways within the varsity sports ecosystem. In response, the founding team is building a localized, digitized, and innovation-driven platform designed to elevate how sports are played, managed, and experienced. This is where experience meets vision—to redefine the future of varsity sports.